A customer persona is a detailed profile of your ideal customer based on data, behavior, and goals. It helps businesses tailor marketing messages, products, and strategies to better connect with target audiences and drive meaningful engagement.The latest ‘HubSpot Marketing’ video is titled ‘How to Build a Customer Persona for your Business’.This video covers the following:Why asking too many questions causes customer fatigue and lost salesHow to build questions into your sales funnel that provide mutual valueThe... [...]