Information architecture provides a clear structure for organizing content, ensuring users can easily find what they need with minimal effort. It enhances usability, supports intuitive navigation, and creates a seamless digital experience across websites and applications.HubSpot has published a new guide, ‘What is information architecture & why does it matter?’.Clinton Joy says, “In business, a good product is nothing if it doesn’t meet the user where they are. Building digital products has taught me that aesthetics alone are insufficient. Making the functionality and... [...]