Black Friday marketing focuses on creating urgency and excitement through limited-time offers, exclusive deals, and bold campaigns that drive massive consumer engagement. Brands leverage email, social media, and personalized ads to maximize sales and brand visibility during this high-traffic shopping period.MOZ contributor Jonathan Berthold has published an article featuring 22 Black Friday marketing strategies to maximize profits.He says, “Today, Black Friday (BF) and Cyber Monday (CM) present opportunities for e-commerce brands to increase sales and attract global customers.For... [...]