As AI transforms how people discover and consume information, having a clear AI Search Strategy is essential for visibility and relevance. It helps brands optimize content for AI-driven platforms, ensuring their expertise is accurately represented in generative search results.Search Engine Land has published a new guide, ‘AI Search Strategy: The Seen & Trusted Brand Framework’.Leigh McKenzie says, “We’re proposing the Seen & Trusted (S&T) Framework — a systematic approach to help your brand earn mentions in AI answers and citations as a trusted... [...]