How does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? The latest The SERP’s Up SEO podcast episode is titled ‘Amazon marketing strategies: AI & beyond’. The WIX SEO Hub team says, “ix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world. In this episode go for a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum. Joining... [...]

The state of marketing in 2023 is characterized by rapid technological advancement, mobile-friendly design, values-driven content, and AI and automation. Neil Patel has published a new video ‘Marketing is Getting More Complex, But Paid Media is Getting Easier’. He says, “In the ever-evolving landscape of modern marketing, it’s no secret that the industry is becoming increasingly complex. The proliferation of digital channels, the emergence of new technologies, and the changing expectations of consumers have all contributed to this growing complexity. Marketers today... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Artificial Intelligence Is Impacting SEO’ featuring Chris Rodgers. George B. Thomas says, “If you’ve had enough of people talking about AI as if they’re in panic mode (“We’re all gonna lose our jobs; AI can do everything!”), then Episode 565 of Marketing Smarts should come as a breath of fresh air. In fact, explains SEO specialist Chris Rodgers, a lot of what AI does for SEO isn’t all that new. “With ChatGPT, all of a sudden everyone is like, ‘AI came... [...]

Webinars are a great way to showcase your expertise. But creating a fantastic webinar isn’t the only challenge you face. You still have to promote it to the right audience. MarketingProfs is hosting a webinar ‘Behind the Scenes: How We Built a Webinar Using ChatGPT’ on Thursday, November 9, 2023, at 2:00 pm ET. The MarketingProfs team says, “In this webinar about webinars, Brooke Gracey, marketing director at Cvent, reveals how her team used generative AI to quickly create a webinar that had people virtually lining up to attend. She’ll share how ChatGPT crafted a... [...]

According to Deloitte Digital’s newly released research, 46% of marketers will deploy GenAI in their content production by 2024. Digital Marketing Depot is hosting a webinar ‘Separating Hype from Reality: The Real Data Behind Marketing & GenAI’ on Thursday, October 26, 2023, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital’s Todd Brownrout and Jenny Kelly to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content... [...]

ChatGPT is an AI chatbot that uses natural language processing to create human-like conversations. It was developed by OpenAI and released on November 30, 2022. It is influencing all walks of human work and life. Content Marketing Institute has published a new video ‘ChatGPT Enters Its Enterprise Era’. The CMI team says, “OpenAI just launched ChatGPT Enterprise – a solution that offers brands greater privacy, flexibility, and control over their use of generative AI. The company claims its model won’t train on customers’ business data, usage, or conversations, but is tighter... [...]

Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job. Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT. The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin and head of revenue marketing Brian Mitchell. You’ll find out: How... [...]

Content Marketing Institute has published a new video ‘Will Marketers See Better Days Ahead?’. The CMI team says, “New marketplace data indicates that business growth and ad spending are starting to heat up. Can marketers expect favorable conditions to continue through the end of the year? Robert Rose explains why he’s feeling (cautiously) optimistic. ” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=4x6ahdFqDmI’] Content Marketing Institute  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Using AI to Simplify Content Marketing Workflows’ featuring Mike Kaput. The SME team says, “Want to simplify your content creation process? Wondering how AI tools can help? Discover how to use AI tools to enhance your content marketing workflows.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=9clw-sHTGps’] Social Media Examiner  [...]

Content Marketing Institute has published a new video ‘What AI Adds to Ads’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. A new Reuters article illustrates how AI can help marketers create paid media campaigns at a lower cost and greater scale. But Robert Rose says what the machine-generated ad examples really prove is that human ideas and creativity are irreplaceable, no matter how AI factors into your marketing processes. So what do you think? What’s the best way to use AI in content marketing... [...]