The latest The SERP’s Up SEO podcast episode is titled ‘How marketers can best leverage AI’. The WIX SEO Hub team says, “What role does AI play in modern marketing? Can you leverage AI in your marketing? How do you use AI the ‘right’ way? Wix’s Mordy Oberstien and Crystal Carter are joined by best-selling author and marketing influencer, Kim Garst, to discuss leveraging AI to expand your creativity and knowledge base in marketing. Kim discusses her experience using AI to fill certain skill gaps and shares her preferred chatbox for marketing purposes. Plus, learn all... [...]
Archive for the 'AI for Marketing' Category
Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering, and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are looking to A.I. to help them succeed. Join MNTN as they walk through how B2B marketers can utilize... [...]
The latest Unicorny podcast episode is titled ‘AI. Everything, Everywhere, All at Once’. The Unicorny team says, “This is a podcast about AI, specifically large language model AI. Before you switch off, I know there is already a lot of content on the Internet about artificial intelligence, particularly large language models. So you might ask yourself ‘why do we need even more?’ Here’s why. Marketers appear to be taking polar approaches when it comes to generative AI. On one side, you’ve got those who are saying AI is the future and will make all marketers redundant.... [...]
Whether you’re part of an AI project today or you want to prepare for what’s coming, this live webinar will equip you with the knowledge and tools your organization needs for an efficient, innovative, and value-centric future with AI. MarketingProfs is hosting a webinar ‘From Overwhelmed to AI-nspired’ on Thursday, September 28, 2023, at 2:00 pm ET. The MarketingProfs team says, “Industry experts Meghan Keaney Anderson (Jasper), Justin Keller (Drift), and Mike Kaput (Marketing Artificial Intelligence Institute) lead a knowledgeable panel of AI practitioners who share... [...]
An AI platform is a technology solution that allows businesses to develop, deploy, integrate, and leverage AI-powered applications. HubSpot contributor Olivia Deng has published an article featuring 19 best AI platforms for marketers and marketing analysts in 2023. She says, “The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Best AI Platforms for Marketers HubSpot AI HubSpot Marketing Hub offers AI tools including... [...]
Conversational AI is a type of artificial intelligence (AI) that enables computers to understand and process human language. It allows humans and computers to communicate through speech or text. HubSpot contributor Zoe Ashbridge has published an article featuring 10 conversational AI for sales. She says, “There are a lot of AI tools crying for our attention right now, so we’ve done some research for you. Here are ten of the best conversational AI tools for sales with notes about pricing, what we like about them, and who they’re best for. Plus, some insights from the sales pros who... [...]
AI is not here to kill the jobs. It is about to create altogether new opportunities for everyone. HubSpot contributor Erica Santiago has published an article featuring new marketing jobs that require AI expertise. She says, “The following are marketing jobs and opportunities that are on the rise due to advancements in AI and marketing automation. AI Trainers AI must be trained to learn, improve, and be a great asset to any marketing strategy. However, if the technology is new to a company or brand, there may not be any employees on the team who know how to train AI. As a result, many marketing... [...]
Neil Patel has published a new video ‘You Have Been Thinking About AI The Wrong Way’. He says, “Artificial Intelligence (AI) has become one of the most transformative and talked-about technologies of the 21st century. From self-driving cars and virtual assistants to personalized content recommendations and medical diagnostics, AI’s impact is undeniable. However, amidst the buzz and excitement surrounding AI, it’s essential to take a step back and consider whether we are truly grasping the profound implications of this technology. In many cases, we might find that we’ve... [...]
Exposure Ninja has published a seven-point article on ‘The Future of AI Marketing: What You Need to Know’. Jess Percival says, “AI marketing comes with many new terminologies that AI-savvy people use in their everyday language…leaving anyone who isn’t up to date on the lingo confused. Here are some of the most common AI terms that marketers will encounter. Generative AI Generative AI is a type of AI that generates new content or data, such as text, images or even video. It uses algorithms and models to learn from existing data (machine learning) and then creates new content... [...]
Content Marketing Institute has made available the replay of its webinar ‘Embracing the AI Revolution: How to Master it for Content & Video Marketing’. The CMI team says, “Join content marketing, video and AI expert, Melissa Francois, to discover: Latest trends and data around AI’s impact on the marketing landscape. How AI can revolutionize your communications, content and video marketing efforts. How to integrate ChatGPT into your video and lead generation efforts. Do’s and don’ts of using ChatGPT. Concrete use cases for marketing, social media, and communications... [...]