Ads are increasingly dominating AI-powered search, blending seamlessly with organic results to capture user attention. This shift raises concerns about authenticity, as sponsored content may overshadow unbiased, information-driven answers.

Neil Patel has published a new video, ‘Ads Are Taking Over AI Search: ChatGPT, Google, Perplexity’.

This video covers the following:

  • Why free platforms always evolve into ad-driven models
  • How OpenAI’s $300B valuation creates a financial pressure cooker
  • Google’s existential crisis and why they’re breaking their own golden goose
  • The new “attention economy” where brands compete to be the answer
  • Why this evolution is not optional—it’s inevitable.

Neil Patel’s Blog

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