Latest News
Local Paid Search to Hit $1 Billion in 2006
Local paid search will hit $1 billion in 2006, according to a report by Borrell Associates. Smaller businesses are going to double their expenditure in 2006. [Read more] [Read more]
InterChange Launches LocalConnect
InterChange has launched LocalConnect in its Local.com website. LocalConnect is a private label local search engine where regional websites and publishers can provide local search on their websites. [Read more] [Read more]
Hitwise Acquires HitDynamics
Hitwise has acquired HitDynamics. Hitwise plans to integrate HitDynamics’s technology into its online competitive intelligence research. [Read more] [Read more]
26% Internet Users in US Receive Opt-In Emails Via Yahoo
26% of internet users in the US received opt-in commercial emails via yahoo, according to the results of a poll by Lyris. 21% received via Hotmail and 13% via AOL. [Read more] [Read more]
Silverpop Partners with 4 Web Analytics Firms
Silverpop has partnered with 4 web analytics firms, Coremetrics, Omniture, WebSideStory and WebTrends. Silverpop has released a white paper on “Incorporating Web Analytics into Email Marketing: Five Quick-Start Tactics for Marketers”. [Read more] [Read more]
Skype Launches Skype for Business
Skype has launched Skype for Business. Skype for Business is a solution designed to manage communications, productivity and cost reduction for small businesses. [Read more] [Read more]
Google Acquires Writely
Google has acquired Writely. Writely is an online word processing service which allows users to store and edit text documents online. [Read more] [Read more]
Google AdWords Launches Demographic Site Targeting
Google has launched demographic site targeting for AdWords site-targeted campaigns. It allows marketers to choose audiences from its contextual network site. [Read more] [Read more]
76% Publishers Support Rich Media Ads, 35% Support Video Ads
76% of publishers support rich media ads, 35% support video ads and 30% employ behavioral targeting. Branding is in and pop-ups are out, according to advertising.com’s ‘Third Annual Publisher Survey’. [Read more] [Read more]
Google to Reimburse Advertisers for Invalid Clicks
Google has announced that it has come to an agreement with the plaintiffs of a click fraud case. Google will extend the offer to other advertisers also and they can apply for reimbursement of invalid clicks. For all eligible invalid clicks, Google will offer credits which can be used to purchase new advertising with Google. [Read more] [Read more]
VoIP to Grow Steadily and Reach $100 billion by 2012
VoIP will grow steadily, reaching nearly $100 billion in worldwide revenues by 2012, according to Insight Express. 40% of all French consumers will use VoIP by the end of 2006, according to France Telecom. [Read more] [Read more]
Wetpaint Launches 8 Websites Built on Wiki Platform
Wetpaint has launched 8 websites built on its wiki platform for collaborative publishing. Wetpaint’s wiki platform makes it possible for users, without technical knowledge, to add and edit content, and leave comments directly on the sites they visit. [Read more] [Read more]
