Latest News
Superbowl Advertisers Favor Websites with Sports Content
Superbowl advertisers favor websites with sports content as traffic to these sites have increased. Advertisers have bought up keywords and phrases tied to the big game. [Read more] [Read more]
Kiptronic Announces Ad Network for Podcasting
Kiptronic has announced the introduction of the Kiptronic Podcast Marketplace. Kiptronic’s automated insertion technology allows ads to be inserted into podcasts dynamically, at the point of download. [Read more] [Read more]
Podtrac Starts Podcast On-Line Advertising Auction
Podtrac has started Podcast On-Line Advertising Auction. To facilitate ad sales, Podtrac offers customized podcast media plans, access to Podtrac Demographic Profiles and Podtrac Media Kits. [Read more] [Read more]
Federal Government Asks for Google Search Records – Google Refuses
The federal government has asked Google to turn over search records to support its case for the law on Child Online Protection Act. Google has refused to provide the data. [Read more] [Read more]
Red Door Interactive Hires Paul Bruemmer as Director of Search Marketing
Red Door Interactive, an Internet presence management firm, has hired Paul Bruemmer as Director of Search Marketing. Paul Bruemmer was formerly Principal Business Analyst at Bruce Clay, an SEO firm. [Read more] [Read more]
Federal Spam Case Suspect Pleads Guilty
Daniel J. Lin pleaded guilty to three felony charges, two of which are fraud charges involving unsolicited spam emails sent to computer users. He is scheduled to be sentenced on May 16. [Read more] [Read more]
Alexa Internet Launches Alexa Top Sites on Amazon Web Services
Alexa Internet, a subsidiary of Amazon, has launched Alexa Top Sites on the Amazon Web Services website. The Alexa Top Sites service provides software and web developers with access to lists of websites ordered by Alexa Traffic Rankings. [Read more] [Read more]
U.S Internet Ad Spending to Increase 9.1% in 2006
According to a forecast by TNS Media Intelligence, U.S Internet ad spending is expected to increase 9.1% in 2006, compared to 2005. Internet ad spending stood number 2 in the 2006 growth estimates chart sorted by media. [Read more] [Read more]
BuzzMetrics Acquires Intelliseek and Forms Nielsen BuzzMetrics
Nielsen parent VNU is taking a majority stake in word-of-mouth measurement firm BuzzMetrics. BuzzMetrics has acquired Intelliseek and they will form a new company Nielsen BuzzMetrics and work together to track and analyse online consumer-generated media. [Read more] [Read more]
Brand Advertisers Benefit from Behaviroal Targeted Online Ads
Brand advertisers benefit more from behaviroal targeted online ads than contextual ones, according to Tacoda study. Behavioral targeting of ads generated an average of 17% more looks and the advantages increased to 54% after the first exposure. [Read more] [Read more]
Web Users Prefer Search Engines to Navigate the Web
A study by Nielson/NetRatings has revealed that web users prefer to navigate websites using search engines rather than typing the website’s URL directly. Web users’ top search terms under in this category were eBay, Google and Yahoo, for the month of November 2005. [Read more] [Read more]
Yahoo Q4 Earnings Reach $683.2 Million
Yahoo’s Quarter 4 earnings in 2005 had reached $683.2 million. Yahoo’s Q4 earnings in 2004 was $372.5 million, showing an 83% increase. [Read more] [Read more]
