Latest News
Search Engines Have Higher Conversion Rate
Search engines have more than twice the ecommerce conversion rate of other forms of internet marketing and advertising. During the last 3 months of 2005, the search engine conversion rate was 2.3%, according to a study by WebSideStory. [Read more] [Read more]
Zenprise Launches Zenprise SMB
Zenprise has launched Zenprise SMB. Zenprise SMB is an email management software for small to medium sized businesses. [Read more] [Read more]
Small Businesses Get 4 Times More Spam
Small businesses get 4 times more spam than large businesses, according to a report by Postini. Small companies received almost 50 spam emails per user per day in 2005. [Read more] [Read more]
CA Announces Integrated Threat Management R8
CA has announced the Integrated Threat Management r8. Integrated Threat Management r8 provides protection against malware, spyware, rootkits, blended threats and other malicious codes. [Read more] [Read more]
Interactive Advertising is Top Growth Sector for 2006
Interactive advertising is the top growth sector in the field of internet marketing for 2006, according to a survey by AdMedia Partners. Search marketing was also the top growth sector. [Read more] [Read more]
Google Offers New Version of Google Toolbar
Google has released a new version of Google Toolbar and Google Toolbar for Enterprise. The new versions offer customizable buttons, online bookmarks, enhanced search features, new sharing capabilities and an open API. [Read more] [Read more]
AOL to Implement Email Certification
AOL is going to implement Goodmail’s cryptographic CertifiedEmail program and phase out its IP-based Enhanced Whitelist. AOL will add a “˜trust symbol’ to messages sent by the program. Members who receive email with the “˜trust symbol’ will know that the email is from an authenticated sender. [Read more] [Read more]
Gates Speaks at World Economic Forum and Defends Technology Companies in China
Bill Gates spoke at World Economic Forum and said that censorship was no reason for technology companies not to do business in China. According to Gates, the freedom of information is largely intact in China despite State restrictions on sites discussing sensitive issues. [Read more] [Read more]
Google Releases Google Toolbar Beta for Enterprise
Google has released Google Toolbar Beta for Enterprise that has an installer package. Company administrators can customize the toolbar and offer it to their employees. [Read more] [Read more]
Ad Market and Broadband revives Online Greeting Industry
Ad market and Broadband have revived the greeting card industry. The online greeting card industry supported by advertising market and consumers who are willing to pay for the cards is designing animated cards to take advantage of broadband. [Read more] [Read more]
90% of Executives Anticipate Merger and Acquisition of Internet Marketing Firms in 2006
90% of company executives across US are expecting to enter or expand internet marketing through merger and acquisition. 54% of prospective buyers and 42% of sellers expect to complete the transaction in 2006. [Read more] [Read more]
Experian Acquires ClarityBlue
Experian has acquired ClarityBlue for $150 million. Experian’s data integrity solutions and ClarityBlue’s data management technology will be combined to serve financial services, telecommunications and media clients. [Read more] [Read more]
