Latest News

Brand advertisers benefit more from behaviroal targeted online ads than contextual ones, according to Tacoda study. Behavioral targeting of ads generated an average of 17% more looks and the advantages increased to 54% after the first exposure. [Read more]  [Read more]

A study by Nielson/NetRatings has revealed that web users prefer to navigate websites using search engines rather than typing the website’s URL directly. Web users’ top search terms under in this category were eBay, Google and Yahoo, for the month of November 2005. [Read more]  [Read more]

Yahoo’s Quarter 4 earnings in 2005 had reached $683.2 million. Yahoo’s Q4 earnings in 2004 was $372.5 million, showing an 83% increase. [Read more]  [Read more]

Google has announced open federation for Google Talk. Open Federation makes it possible for consumers to choose one service provider and use that account to chat with people on any other federated service. [Read more]  [Read more]

Norwest Venture Partners, a California-based venture capital firm has invested an undisclosed amount of cash into Yatra Online, an Indian travel web site. According to NVP the current spending power of Indian consumers is at $420 billion and the Indian travel market will reach $50 billion by 2009. [Read more]  [Read more]

Yahoo! Search Marketing will begin limiting its sponsored search text ads to 70 characters. Search Engine Marketers feel that this move will benefit the advertisers who can manage keyword buys more easily and compare results across engines. [Read more]  [Read more]

Google is going to acquire dMarc Broadcasting, a digital solutions provider for the radio broadcast industry, for $102 million. Google is going to integrate dMarc technology into Google AdWords, creating a radio ad distribution channel for Google advertisers. [Read more]  [Read more]

Online ad spend has increased 15 percent in the fourth quarter of 2005 from the third quarter, according to media executives. This exceeds the forecast made earlier which predicted a 10% increase. [Read more]  [Read more]

A third of online holiday shoppers left a site without making a purchase because they didn’t want to register, according to Questus Survey. 25% of shoppers left a site if they found it difficult to locate products. [Read more]  [Read more]

Two proposed federal bills have been submitted in the Senate that support mandatory collection of Internet sales tax. It is likely that they are forged into a single bill to settle issues like exemptions for small retailers. [Read more]  [Read more]

Gather, a new Boston website, is recruiting bloggers by offering them a share of the company’s advertising revenue. Gather is expected to get a $6 million funding infusion led by Jim Manzi next week. [Read more]  [Read more]

BzzAgent, word-of-mouth marketing and media firm, has received $13.75 million in Series B funding. BzzAgent will use the funding to expand its market position and organizational infrastructure. [Read more]  [Read more]