Latest News
Changing Dynamics of Retail Shopping
Traditional retailers are changing their strategies to address the changing consumer habit of spending from stores to the Internet. [Read more] [Read more]
eBay Turbo Lister – New Features
ebay has released a new ebay turbo lister. The new features are editing in the grid to make changes to listings, new left navigation to access information, customization to remove unused fields and integrated search facilities. [Read more] [Read more]
Google Offers Special Adwords Tips for Super Bowl Season
Google has offered special tips for adwords advertisers titled, ‘Super Bowl Sunday: A chance for online and offline ads to come together’. Running an online campaign to represent the products advertised offline could really boost traffic to sites, according to Inside Adwords. [Read more] [Read more]
AOL Partners With Charter
AOL has partnered with Charter Communications to offer consumers AOL service and Charter’s high-speed Internet access. [Read more] [Read more]
Quaero Hires Hosted Solutions
Quaero has hired Hosted Solutions. Hosted Solutions will provide services to support Quaero with their web-based hosted marketing system. [Read more] [Read more]
Advertising.com Launches Automated Rich Media Network
Advertising.com has launched an automated rich media network. The network provides advertisers with a resource for delivering rich-media campaigns. [Read more] [Read more]
Responsys Acquires Inbox Marketing
Responsys has acquired Inbox Marketing. With the acquisition, Responsys aims at expanding the breadth and depth of its professional and account services capabilities. [Read more] [Read more]
Valentine’s Day the Second-biggest Retailing Event of the Year
With Valentine’s Day fast approaching merchants across the Web have put their ambitious search marketing programs back into action. Merchants are using the same techniques and tactics as used during the year end holiday season by buying focused search terms, creating gift-buying guides, and shipping promotions. [Read more] [Read more]
Advertisers Pay High Price for Internet Keyword Auctions
Search engines are now selling advertisement spots through auctions. According to a survey from Stanford Graduate School of Business, bidders may actually end up paying more than they need to. [Read more] [Read more]
Yahoo not to Replace Traditional News Media
Yahoo has no interest in setting up a major news organization. Instead it could provide multimedia tools for content creation and distribution. [Read more] [Read more]
Google Acquires dMarc Broadcasting
Google has acquired dMarc Broadcasting. The company plans to use dMarc’s technology for the scheduling and delivering of radio ads in conjunction with their own AdWords system. [Read more] [Read more]
Google Integrates Froogle With Personalized Search
Google has integrated froogle with personalized search. Those who sign in to google account and search for products in froogle can view and manage their history. [Read more] [Read more]