Latest News
Mokrynskidirect and STG Media Launch Space Adsdirect
Mokrynskidirect has formed an alliance with STG Media to launch Space Adsdirect. The objective of the alliance is to combine Mokrynskidirect’s Customer Acquisition Program and STG Media’s Print Media Buying System to create a new Internet marketing strategy for direct marketers. [Read more] [Read more]
Claria to Exit Out of AdWare Business
Claria has announced that it will exit out of the adware business by the end of the second quarter of 2006. Claria is entering into new partnerships and will launch the beta version of PersonalWeb. [Read more] [Read more]
Google’s Gross Revenue to be $9.3 Billion in 2006
Google’s gross worldwide revenue will be $9.3 billion in 2006, and $11.8 billion in 2007, according to a report by eMarketer. According to eMarketer, Google faces obstructions to its growth, including click fraud and privacy concerns. [Read more] [Read more]
Google Launches Google Finance
Google has launched Google Finance in beta. Google Finance allows users to search for financial information about public and private companies, and mutual funds. [Read more] [Read more]
Teleformance Launches Pay-Per-Call Services
Teleformance has launched pay-per-call services. The service will be available on Yahoo and Google among other search engines. [Read more] [Read more]
25% Online Searchers Buy Directly Related Items
25% of online searchers bought an item that was directly related to their query, according to a study by comScore Networks for Google. Of these searchers, 37% made their purchase online. [Read more] [Read more]
VeriSign Launches Security Risk Profiling Service
VeriSign has launched VeriSign Security Risk Profiling Service. The Security Risk Profiling Service helps companies identify and quantify information security risks. [Read more] [Read more]
Google Launches Google Finanace Beta
Google has launched the beta version of Google Finanace for company related searches. Google Finanace provides financial information related to companies, interactive charts as well as comments from bloggers and Discussion Groups moderated by community advocates. [Read more] [Read more]
12% Retailers Offer Well-planned Opt-out Programs in eMail Lists
12% of retailers offer well-planned opt-out programs to leave a lasting positive impression of the company and brand. Giving the customers other options, providing information to make them understand the value of continuing the association, an easy opt-out mechanism and an easy link for opting back in will be beneficial to both recipient and sender,... [Read more]
Raymond McNally Launches Ezy Ezine Ad Formatter
Raymond McNally has launched Ezy Ezine Ad Formatter, a software that formats ezine ads to fit publishers character length specifics. [Read more] [Read more]
DoubleClick to Acquire Falk eSolutions
Digital advertising technology provider DoubleClick has agreed to acquire Falk eSolutions. Falk clients will migrate to DoubleClick and get to use its DART platform. The objective is to bring together the strengths of both companies in digital advertising, search, optimization and rich media as well as to expand the market in Europe. [Read more] [Read more]
TCV Acquires Minority Ownership of Adknowledge for $48 Million
Technology Crossover Ventures has acquired minority ownership of Adknowledge for $48 million. Adknowledge purchases ad inventory from online publishers and charges its customers on a pay-per-click model. Adknowledge offers CustomAds based on consumers online behavior. [Read more] [Read more]
