Latest News
AOL Launches KOL Jr. On The Open Web
AOL has launched KOL Jr. on the open web. This site contains original cartoons, games, music, bedtime stories and interactive features designed to help parents introduce the Internet to their young children. [Read more] [Read more]
Network World Launches STAR Report Service.
Network World has launched the Strategic Tabulated Advertising Results reporting service. The STAR reporting service gives marketers a view on the performance of their ad campaigns. [Read more] [Read more]
AT&T and Yahoo! Launches Beta Version of Yahoo! Mail
AT&T and Yahoo! have launched beta version of Yahoo! Mail. AT&T and Yahoo! Mail beta provides new functions such as drag-and-drop e-mail organization, message preview and an integrated RSS reader. [Read more] [Read more]
ValueClick Launches User Retargeting
ValueClick has launched User Retargeting. User Retargeting is a behavioral targeting service. [Read more] [Read more]
Bounce Messages Comprise 11% of all Spam Emails
Bounce messages comprise 11% of all spam, virus and phishing emails, according to a study by IronPort Systems. 5% of bounce messages make it through the end-users. [Read more] [Read more]
Click Forensics Releases Click Fraud Index
Click Forensics has released the Click Fraud Index. According to the index, the average click fraud rate is currently 13.7%. [Read more] [Read more]
eBay Launches Express
eBay has launched Express. Express is an instant-purchasing service which allows members to make purchases immediately without bidding. [Read more] [Read more]
Searches on Google Increase 41%
Searches on Google have increased 41% in March 2006, compared to March 2005, according to a report by Nielson/NetRatings. Searches on Yahoo increased 47% and on MSN Search increased 9%. [Read more] [Read more]
DoubleClick Launches Dart Adapt
DoubleClick has launched Dart Adapt for publishers. Dart Adapt is aimed at optimizing campaigns, and enabling publishers to increase ROI. [Read more] [Read more]
WebSideStory Launches Search 4.0
WebSideStory has launched Search 4.0. Search 4.0 is integrated with site search and web search behavioral data. [Read more] [Read more]
Google Tests New Ways to Refine Searches
Google is testing new ways to refine its searches. The tests are visible to a few people to discover better ways to search, according to Google blog. [Read more] [Read more]
Behavioral Targeting Generated 17% More Looks Than Contextual Targeting
Behavioral targeting Generated 17% more looks than contextual targeting, according to a report by TACODA. For Panasonic, behavioral targeting delivered 16% more looks. [Read more] [Read more]
