The length of your content plays an important role in the success of your campaign. Both short-form and long-form content formats are equally important.

Semrush contributor Erika Varagouli has published a comprehensive article on these two content types.

She says, “Long-form content (with a specific emphasis on evergreen content here) often forms the backbone of your SEO strategy. When you stack multiple successful pieces on top of one another, the results can be hugely impactful and deliver a consistent flow of traffic and leads.

Does the Length of Your Content Matter?

This is a question that is commonly asked amongst SEOs and content marketers, and one that deserves addressing here due to its intrinsic relevance to long-form vs. short-form content.

The simple answer to this is that yes, the length of your content does matter. But that shouldn’t be interpreted as meaning that longer content is better, because that is taking the answer out of context.

The length of content needs to be right to serve the purpose you are trying to serve and meet the objectives that you have set. And this is why it is so important to understand how to choose the right format of content for different purposes, and to take time to understand the search intent of other similar content that performs”.

Short-Form vs. Long-Form Content (Which One Do I Use and When?)

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