Daniel Romano says, “Today options are plentiful for e-commerce marketers, from instant articles on Facebook to buy buttons on Instagram.

Publishers and platforms are exhausting all their resources to improve monetization efforts and their ability to deliver more options for advertisers.

But before E-commerce brands select what channels to market their products they need to establish an effective and flexible strategy based on the goals they’re looking to achieve.

The ultimate growth strategy emerges from a complex orchestration between objectives, actions and selecting the best channels.

Let’s start from the core and take a look at the genetic makeup of your E-commerce brand.

Business DNA

Measuring your business DNA is simply the process of identifying customer’s purchasing habits and loyalty to the brand”.

Follow the Chain: How a Customer’s “Internet DNA” Leads to Conversion

Business.com