‘6 Marketing Trends You Can’t Afford to Miss Out On’ – Entrepreneur
Sujan Patel says, “Marketing is always about what the consumer needs and wants to hear. If it’s not immediately relevant or interesting, then it’s just annoying. That’s why there’s such widespread use of ad-blocker browser extensions.
According to PageFair, ad blockers were estimated to cost publishers nearly $22 billion in lost revenue in 2015. And that dollar figure will continue to climb: Ad blocking has increased by 41 percent in the last year, with more than 198 million active ad-block users in the world.
In order to stay visible, you need to adapt to growing technology trends and the way consumers prefer to digest relevant information. Look over these eye-opening trends that you can leverage in the coming months.
1. Virtual reality
Virtual Reality has come a long way since the concepts and products released in the ’90s. Technology like the Oculus Rift, which was bought out by Facebook to the tune of $2 billion, is going to have a big impact on the way companies engage individual consumers”.
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