Forrester Research is having “The Essentials Of Search Engine Marketing” boot camp on February 27-28, 2007 at Foster City, California.


Forrester Research is having “The Essentials Of Search Engine Marketing” boot camp on February 27-28, 2007 at Foster City, California.

Forrester Research Boot Camp Overview

“Search engine marketing will grow to $11.6 billion by 2010 – fueled primarily by search’s targeted, pay-for-performance structure, which means every dollar spent can be tied to a clear return on investment. How can you make search engine marketing work for you?

This Boot Camp will help participants build search into their overall marketing efforts. Specific exercises will help marketers learn how to make their sites highly visible across search engines; how to determine, purchase, and evaluate the right keywords for their business; and how to integrate search with other channels in their marketing mix.” [source]

Key features of the Forrester boot camp include:

– Sessions about search engine use, keyword advertising, search engine optimization, search marketing’s role in the marketing mix, and evaluating search marketing providers

– Exercises to help participants monitor their and competitors’ site visibility and evaluate their paid listings

– An interactive panel discussion with senior executives from leading search engines and search marketing providers.

Registration Fee: $5000

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Forrester Research Boot Camp: The Essentials Of Search Engine Marketing

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About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.