Demand generation in marketing focuses on creating awareness and interest in a product or service before the sales stage begins. It uses strategies like content marketing, webinars, social media, and targeted campaigns to attract and nurture potential customers over time.

Content Marketing Institute has published a new video, ‘Win the Demand-Gen Game in 39 Days With This System’.

The CMI team says, “B2B demand generation used to be like a high-stakes game of poker. Marketing brought leads to the table and watched for tells to determine who should play. Then, sales dealt the cards and collected big wins. What was once a game of odds has evolved into a battle for survival where pipelines are scarce, engagement signals can mislead, and misinformed bets cost your brand time and budget you can’t afford to lose. To win in this competitive environment, marketers need more than a go-to-market (GTM) strategy, says Josh Baez, senior manager of demand generation at NetLine. You need a system that sparks clear signals of intent, aligns marketing and sales, and creates momentum that scales growth. In his Content Marketing World 2025 session, Josh shares a framework for building this system over 39 days. Watch the presentation for the highlights.”

Content Marketing Institute