The latest Ahrefs Podcast episode is titled ‘How to Build a $2.1B Brand with a Team of 10 (Gamma’s Playbook)’ featuring Kieran Flanagan.

Here’s what you’ll learn in this episode:

  • The “Audacious” Launch Playbook for breaking through AI noise
  • Why constant shipping kills marketing momentum (and what to do instead)
  • The “Twist” Framework: How changing one element makes you viral
  • Landing a New York Times exclusive without a big agency
  • How to find the unique angle journalists actually care about
  • Scaling influencer marketing from manual outreach to 70M users
  • Why you can’t track ROI on influencers (and the proxy metric to use instead)
  • The “How did you hear about us?” attribution model
  • The strategy behind Gamma’s viral video parodies.

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