PPC mistakes even the experts make [Video]
Common PPC mistakes include targeting the wrong keywords, ignoring audience intent, and failing to optimize ads regularly. Without proper tracking and testing, marketers often waste budget on clicks that do not convert.
Search Engine Land has published a new video, ‘PPC mistakes even the experts make’.
An engaging conversation about PPC mistakes made along the way, and how you can avoid them in your own campaigns.
Speakers: Anu Adegbola, Paid Media Editor, Search Engine Land Greg Kohler, Director, Digital Marketing, ServiceMaster Brands Susan Yen, PPC Team Lead, SearchLab Digital.
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