Successful marketing today blends clear strategy, deep personalization, and the power of AI to understand customer behavior and deliver relevant experiences. When these elements work together, brands can create smarter campaigns that build stronger engagement and long-term loyalty.

Content Marketing Institute has published a new video, ‘Strategy, Personalization, AI: Enterprise Marketers’ Biggest Problems’.

The CMI team says, “Too often, enterprise marketers treat strategy as window dressing. “The strategy really just becomes … something irrelevant and lofty that you can tout at the beginning of the year,” says Ariana Keil, senior growth marketing manager at Canto. “You’re not really adopting it and considering it at every stage.” That disconnect shows in how enterprise teams operate day to day. “They feel like they’re doing a lot and, in many cases, they’re seeing some sporadic positive results, but they’re not able to map it to any kind of a coherent strategy,” says Mark Bornstein, ON24’s vice president of content marketing and chief evangelist.”

Content Marketing Institute