Cybersecurity is becoming essential for marketers as they manage customer data, digital campaigns, and online platforms. Strong security practices help protect sensitive information, maintain customer trust, and prevent disruptions in marketing operations.

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Cybersecurity for Marketers’.

The DMD team says, “Worried about your organisation’s security, or not worried enough?  In this episode of the DMI podcast, host Will Francis speaks with ⁠⁠Rebecca Robinson⁠⁠, cybersecurity expert and founder of ⁠⁠Cybec Consulting⁠⁠. Rebecca breaks down why cybersecurity isn’t just an IT issue, but a business, brand, and marketing issue too.

From phishing and social engineering to ransomware and reputation risk, she explains how modern cyber threats really work, why people shouldn’t always be seen as the “weakest link,” and how marketers can build secure systems without killing creativity. She also shares practical advice on training, password management, and building resilience so organisations can grow safely, even when things go wrong.

Rebecca’s Top 3 Tips for being cyber-safe

1. Take a moment before acting on anything urgent – pause, question it, and ask someone else.

2. Treat system access like currency – only give people the access they genuinely need.

3. Use strong, unique passwords – and a password manager if possible”.

Digital Marketing Institute