This is a reminder for the Adweek webinar on March 10, 2026.

The fragmented customer journey refers to the way modern consumers interact with brands across multiple platforms—websites, social media, email, apps, and offline touchpoints—before making a decision. This scattered path makes it harder for marketers to track behavior and deliver consistent, personalized experiences at every stage.

Adweek is hosting a webinar, ‘Connecting the Fragmented Customer Journey’ on Tuesday, March 10, 2026 at 1.00 pm ET.

The Adweek team says, “In this webinar, we’ll break down how leading marketers are maintaining a unified view of customers across every touchpoint—and turn disconnected interactions into orchestrated experiences across paid and owned channels.

Key Takeaways:

– Why customer experience and the path to purchase must be at the center of marketing strategy

– How identity resolution enables a unified customer view in a fragmented ecosystem

– Which tools—like CDPs and data clean rooms—help connect data across channels

– How integrated tech supports personalized, relevant campaigns across paid and owned media”.

Connecting the Fragmented Customer Journey

Adweek