Campaign Monitor has published a new guide, ‘The Control Revolution: How AI-Literate Consumers Are Rewriting the Customer Journey’.

The Campaign Monitor team says, “AI is fundamentally shifting consumer expectations. As people become more comfortable using AI to explore, compare, and decide, they’re developing zero tolerance for friction and demanding brands adapt to them in real time. The traditional linear funnel is dead. This guide shows you how to build email programs designed for the new reality.

What you’ll learn:

  • Why AI literacy is fundamentally changing consumer behavior and expectations
  • How to shift from funnel-based thinking to state-based marketing
  • The specific friction points that cause AI-literate consumers to disengage
  • How to design email journeys that support pauses, re-entry, and nonlinear behavior
  • The division of labor between AI (timing, scale, signals) and humans (judgment, voice, trust)
  • Practical tactics to build an adaptive email ecosystem using Campaign Monitor
  • How to measure email performance in real time vs. end-of-campaign reviews”.

The Control Revolution: How AI-Literate Consumers Are Rewriting the Customer Journey

Campaign Monitor