SEO 2.0 focuses on creating high-quality, helpful content that answers user questions clearly so it can appear in AI-driven search results and summaries. Content marketing now plays a key role in improving visibility, as AI search systems prioritize trustworthy, informative, and well-structured content.

Search Engine Journal is hosting a webinar, ‘SEO 2.0: How Content Marketing Drives Visibility in AI Search’ on Tuesday, March 17, 2026 at 2.00 pm ET.

The SEJ team says, “The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content.

Is your content cited ChatGPT, Gemini, Copilot, & AI Overviews?

How do you become a trusted source for AI citations?

Can you intentionally influence AI search outputs?

👉 Yes, you can. Gain a practical, content-first framework for improving visibility in AI-powered search, plus learn:

  • How AI systems retrieve & recommend content
  • Top-performing content formats AI cites most
  • How to uncover topic gaps for AI & SEO
  • Strengthen brand trust & context across web”.

SEO 2.0: How Content Marketing Drives Visibility in AI Search

Search Engine Journal