The growing use of AI in marketing requires dedicated teams that understand data, automation, and AI tools to improve campaign performance and decision-making. An AI-focused marketing team helps businesses analyze customer behavior, personalize content, and optimize strategies more efficiently.

HubSpot has published the latest episode of the Marketing Against the Grain podcast ‘Build a Full AI Team Inside Your Inbox’.

This video covers the following:

  • How MailManus works: Custom email per agent
  • Why OpenAI, Google & Claude don’t have this
  • DEMO: Setting up a competitive analysis agent
  • Live walkthrough: Forwarding articles to your agent
  • Getting the competitor brief back via email
  • Setting up a content repurposing agent.

HubSpot