Ahrefs has published a new video, ‘How to Pick a Niche If You’re Just Starting Out (SEO)’.

The Ahrefs team says, “AI overviews are changing search, content is easier to produce, and paralysis is real. So we stress test the fundamentals by teaching SEO to a complete beginner, then walk through how to pick a niche you can actually rank in. You will see a simple framework in action, not theory. We look at four factors that matter most when choosing a niche, competition, commercial value, personal interest, and breadth of the search market. We start with motivation, then use Ahrefs Keywords Explorer to understand the landscape, gauge keyword difficulty, spot commercial intent with modifiers like best, versus, and review, and estimate the authority needed to compete.

You will watch the research evolve from broad ideas like travel and hiking to a realistic local niche, New England restaurants and food. Along the way we show why high search volume often signals tough competition, how to lower difficulty to find doable angles, when to niche down by location, and why top 10 visibility can be a win for a new site. By the end, you will know how to validate a niche with real data, avoid dead-end topics, and choose something you can write about consistently with enough breadth to grow. ”

Ahrefs