Ad research using AI enables marketers to analyze competitor campaigns, audience behavior, and performance trends with speed and precision. Tools powered by machine learning, including platforms like ChatGPT and advertising insights from Google, help brands identify winning creatives, keywords, and targeting strategies for better campaign results.

HubSpot has published the latest episode of the ‘This AI Workflow Does 10 Hours of Ad Research in Minutes’.

This video covers the following:

  • The problem: Manual TikTok trend research
  • How agencies use TikTok trends for Facebook ads
  • Demo: The TikTok scraper tool (Appify + Claude Code)
  • Gemini analyzing TikTok videos in real-time
  • Mining insights from video comments
  • Generating ad creative briefs automatically
  • Taste profiles and brand bibles for AI
  • Why Meta wants creative volume.

HubSpot