Trends in AI in marketing for 2026 include hyper-personalization, predictive analytics, voice and visual search optimization, and AI-driven customer journey automation. Platforms like Google and tools such as ChatGPT are enabling smarter targeting, faster content creation, and data-backed decision-making for higher ROI.

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Trends in AI in Marketing for 2026’.

The DMD team says, “We invited 4 experts in their digital marketing field into the podcast studio to give us their predictions for 2026. Jim Lecinski of Northwestern-Kellogg predicts mobile AI becomes a normal in-store shopping tool, using camera and voice to help people compare and decide on the spot. He also frames a shift from AI as automation to AI improving quality through stronger judgement and curation, while energy and power limits shape what’s possible for future model growth.”

Digital Marketing Institute