Email and content engagement measures how audiences interact with digital communication through metrics like open rates, click-through rates, shares, and time spent on content. High engagement indicates relevance and value, helping brands refine messaging and strengthen customer relationships.

Content Marketing Institute is hosting a webinar, ‘The Email & Content Engagement Booster Workshop’ on Wednesday, February 18, 2026, at 2.00 pm EST.

The CMI team says, “Discover the quick wins and practical fixes today’s top marketers are using to boost engagement across every channel, with a special focus on the inbox. In this high-impact workshop, Jay Schwedelson breaks down the email tactics and content tests that actually move the needle right now. Learn what to update, what to experiment with, and how small subject-line tweaks, segmentation shifts, and content optimizations can turn into big results for your campaigns.

Key Takeaways:

  • Tactical “Quick Wins”: Focus on immediate, actionable fixes (like subject line tweaks) to boost open rates instantly.

  • Data-Backed Testing: Discover current “what’s working now” tips to fuel your next campaign.

  • Micro-Optimizations: Small changes in segmentation and content can make a massive difference“.

The Email & Content Engagement Booster Workshop

Content Marketing Institute