Organizing content for AI requires clear structure, logical flow, and well-defined headings so machines can easily interpret and retrieve information. Using concise language, relevant keywords, and structured formatting improves both AI understanding and user experience.

Content Marketing Institute has published a new video, ‘Ready to organize your content for AI?’.

The CMI team says, “Artificial intelligence overviews (AIO) and large language models (LLM) have reshaped how people seek information. Instead of scanning search engine results pages, audiences increasingly ask complex questions of these AI-driven tools and expect them to source information, summarize it, and contextualize answers instantly. “Traditional search engines are now becoming answer engines,” says Caerley McShane, global SEO lead at SAP. Caerley joined Martha van Berkel, CEO and cofounder of Schema App, at Content Marketing World to explain what this shift means, why content structure could be your competitive advantage, and how you should start implementing it.”

Content Marketing Institute