The need for marketing measurement lies in tracking performance, optimizing campaigns, and ensuring return on investment (ROI). It helps businesses make data-driven decisions, allocate budgets effectively, and continuously improve marketing strategies.

MarTech has published a new video, ‘Struggling with marketing measurement? You’re not alone’ featuring Jason Ing.

It answers the following questions:

  • What are marketing are excited and frustrated with AI
  • What can AI do for campaign creation workflows?
  • How will Typeface differentiate its AI capabilities from competitors?
  • What will be the hot topics around AI one year from now?

MarTech