A marketing plan for strong ROI focuses on clear objectives, targeted audience segmentation, and data-driven channel selection to maximize conversions. It continuously monitors performance metrics, optimizes campaigns, and aligns spending with measurable business outcomes.

HubSpot has published a new podcast episode titled ‘How to Build a Marketing Plan That’s Guaranteed to Deliver ROI’.

Watch this video to learn:

  • Why marketing is a math problem
  • The sales numbers you need first
  • How to reverse-engineer your revenue
  • Choosing your marketing mix
  • Setting KPIs and measuring success
  • How to justify your marketing budget.

HubSpot Marketing