Google Core Update traffic loss happens when a website experiences a sudden drop in rankings and visitors after a major algorithm update by Google. It usually indicates the need to improve content quality, relevance, user experience, and alignment with Google’s updated ranking guidelines.

Search Engine Land has published a new video, ‘Google Core Update Traffic Loss: Stop Recovering, Start Debugging’.

The SEL team says, “Every Google core update triggers the same flood of advice: rewrite content, add EEAT, wait it out, build links. But most of that advice misses the real issue. In this video, I explain why “core update recovery” is usually the wrong frame and how core updates actually work as stress tests that expose existing weaknesses in your site.

You’ll learn:

  • What core updates really do (and what they don’t)
  • Why most recovery advice starts at the wrong layer
  • The hidden technical and structural issues updates tend to surface
  • Why rewriting content too early often makes things worse
  • How to think in terms of debugging, not recovery”.

MOZ