Turning insights into audiences means using data, analytics, and user behavior patterns to create targeted, relevant content that attracts the right people. By understanding what your audience values and searches for, you can build stronger engagement, trust, and long-term community growth.

The future of measurement lies in AI-driven analytics, privacy-first tracking, and predictive modeling that move beyond basic clicks and impressions. It focuses on holistic performance insights—combining behavioral data, attribution intelligence, and real-time optimization to drive smarter marketing decisions.

Adweek is hosting a webinar, ‘Marketers are drowning in insights—but turning them into impact remains a challenge. Research teams deliver brilliant decks full of audience insights. Media teams plan campaigns around them. But somewhere between the presentation and activation, everything valuable gets lost.

In this webinar, you’ll learn how leading brands are closing the gap between insight and activation. The session will explore how connected data approaches help teams turn research insights into addressable audiences, activate them across channels, and measure impact beyond clicks—so insights can drive smarter, more effective marketing.

Key Takeaways:

– How to turn research insights into scalable, addressable audiences

– Ways to better connect research, media, and activation workflows

– How to measure campaign impact beyond clicks, including real behavior”.

Turn Insights Into Audiences

Adweek