This is What Happens When You Add AI to Your (Fragile) Stack & Processes, March 5 [Webinar]
The MarTech team says, “In this webinar, we’ll explore why legacy tech struggles under AI pressure, what marketers experience when AI is layered onto existing processes, and how to evaluate whether an ecosystem is truly ready for AI. AI doesn’t magically fix fragile systems, it amplifies what’s already there, good and bad, and introduces new considerations across technology, workflows, and brand governance.
We’ll discuss:
- Why legacy marketing technology often blocks AI performance
- How AI exposes system, process, and workflow limitations
- What “AI readiness” really means for marketers (beyond tools and hype)
- Where AI delivers value even in imperfect stacks
- How to reduce risk and improve outcomes before scaling AI initiatives”.
This is What Happens When You Add AI to Your (Fragile) Stack & Processes
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