Keyword research for Google and AI SEO involves identifying high-intent search terms, user questions, and semantic variations that align with how people naturally search and interact with AI tools. It focuses not only on ranking in traditional search results but also on optimizing content for conversational queries, featured snippets, and AI-generated answers.

Ahrefs has published a new video, ‘Keyword Research Tutorial for Google and AI SEO’.

The Ahrefs team says, “Keyword research isn’t dead, it just evolved. In this video, you’ll get a 5-part strategy built for today’s landscape where AI Overviews siphon clicks and generic “how to” and “what is” queries underperform. It starts with the 10-second hero prompt that gives you high quality seed keywords and smart modifiers, then uses the keyword multiplier inside Ahrefs Keywords Explorer. We’ll focus on repeatable process for faster ideation with better inputs.”

Ahrefs