Search Engine Land has published a new guide, ‘Mastering generative engine optimization in 2026: Full guide’.

The SEL says, “Gartner predicted traditional search volume will drop 25% this year as users shift to AI-powered answer engines. Google’s AI Overviews now reach more than 2 billion monthly users, ChatGPT serves 800 million users each week, and Perplexity processes hundreds of millions of queries every month.

Getting found online is no longer just about ranking on Page 1. It’s about being the source AI engines cite when they generate an answer.

That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works.

What is GEO — and why 2026 is the tipping point

GEO is the practice of structuring your content and digital presence so that AI-powered search platforms — including ChatGPT, Google AI Overviews, Perplexity, Claude, and Copilot — can retrieve, cite, and recommend your brand when answering user questions.”

Mastering generative engine optimization in 2026: Full guide

Search Engine Land