Agentic Commerce Optimization focuses on using autonomous AI agents to research, compare, and purchase products on behalf of users. By optimizing product data, pricing, and discoverability for AI-driven decision systems, brands can increase visibility, trust, and conversions in automated buying environments.

Search Engine Journal has published, ‘Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP’.

Alex Moss says, “In January, I wrote about the birth of agentic commerce through both Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), and how this could impact us all as consumers, business owners, and SEOs. As we still sit on waitlists for both, this doesn’t mean that we can’t prepare for it.

UCP fixes a real-life problem for many, minimizing the fragmented commerce journey. Instead of building separate integrations for every agent platform as we have been mostly doing in the past, you can now [theoretically] integrate once and will integrate seamlessly with other tools and platforms.

But note here that, as opposed to ACP which focuses more so on the checkout → fulfillment → payment journey, UCP goes beyond this with six capabilities covering the entire commerce lifecycle.

This, of course, will impact an SEO’s ambit. As we shift from optimizing for clicks to optimizing for selection, we also need to ensure that it’s you/your client that is selected through data integrity, product signals, and AI-readable commerce capabilities. Structured data has always served an important role for the internet as a whole and will continue to be the driving force on how you can serve agents, crawlers, and humans in the best way possible.”

Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP

Search Engine Journal