The future of measurement lies in AI-driven analytics, privacy-first tracking, and predictive modeling that move beyond basic clicks and impressions. It focuses on holistic performance insights—combining behavioral data, attribution intelligence, and real-time optimization to drive smarter marketing decisions.

Adweek is hosting a webinar, ‘The Future of Measurement: Rapid Insights to Optimize Media and Build Brand Equity’ on Tuesday, March 17, 2026 at 1.00 pm ET.

The Adweek team says, “As media ecosystems fragment and campaign timelines accelerate, marketers can’t afford to wait for answers. They need fast, granular, in-flight insights to understand what is and isn’t working while campaigns are still live.

In this webinar, experts from Kantar and Uber will explore how rapid, automated measurement is helping agencies and brands make smarter decisions and unlock brand growth. You’ll learn how real-time insights can improve media optimization, clarify digital’s impact on brand equity, and provide the confidence to adjust campaigns in-flight. We’ll also explore how approaches like Kantar’s LIFT Express deliver actionable insights, when it’s actually needed, to help refine media strategies.

Key takeaways:

– Why in-flight measurement enables faster, smarter media decisions

– How digital drives brand equity beyond clicks and conversions

– How automated measurement supports smarter growth across campaign

– How proven benchmarking brings confidence to media investment”.

The Future of Measurement: Rapid Insights to Optimize Media and Build Brand Equity

Adweek