Google’s AI Mode transforms search into a conversational, context-aware experience by generating synthesized answers directly on the results page. It leverages advanced generative AI to understand complex queries, provide summarized insights, and suggest follow-up questions for deeper exploration.

MOZ has published the latest episode of the Whiteboard Friday video ‘AI Mode: Features & Ranking’ featuring Tom Capper.

The MOZ team says, “Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.”

MOZ