An AI Search Strategy is essential to ensure your content remains visible and competitive in AI-driven search environments powered by tools like Google and OpenAI. It helps businesses optimize for conversational queries, voice search, and generative AI results, improving discoverability, relevance, and digital authority in an evolving search landscape.

Ahrefs has published a new video, ‘Top SEO Experts Build Me an AI Search Strategy (GEO)’.

The Ahrefs team says, “Everyone talks about ranking in AI search, but very few can show what actually moves the needle. So I asked five of the smartest SEOs I know to help me build a GEO plan that works in the real world. We dig into why prompts are averaging five times longer than keywords, why sales calls beat keyword tools for insight, and how YouTube mentions, especially frequent and fresh ones, can influence what models surface. You will see how these signals shape AI answers, and where to show up if you want your brand consistently mentioned. Then we go deeper. We look at identity-based content that matches who the searcher is, not just what they typed, like comparison pages tailored to designers or founders. We talk brand mentions vs citations in best-of queries, the HubSpot effect, and why legitimacy and niche focus matter before tactics. Patrick hammers it home with a simple filter for any AI search strategy and GEO roadmap, build a better business, solve real problems, create consistent messaging, and make sure the internet actually understands who you are.”

Ahrefs