An Ideal Customer Profile (ICP) defines the specific type of company or customer that derives the most value from your product or service and, in return, provides the highest business value to you. It helps organizations focus marketing, sales, and retention efforts on prospects most likely to convert and grow long-term.

HubSpot has published a new podcast episode titled ‘How to Define Your Ideal Customer Profile (ICP)’.

The HubSpot team says, “Do you actually know who your best customer is? Not just your audience in general, but the specific kind of customer that truly drives your business? In this episode of Field Notes, we break down how to define your Ideal Customer Profile (ICP). Whether you have tons of data or you’re just starting from scratch, and how that clarity completely changes how you build campaigns, measure success, and grow. If your marketing feels scattered or your leads aren’t converting, the problem might not be your campaigns, it might be your ICP. Field Notes Hosts, Kyle Denhoff and Aja Frost, walk through what an ICP really is, three frameworks for building one at any stage, and how HubSpot uses ICPs to align strategy across teams.”

HubSpot Marketing