Content Marketing Institute is hosting a webinar, ‘Insight Playbooks 2026: Research Plays to Accelerate Strategic Decisions’ on Wednesday, February 18, 2026, at 2.00 pm EST.

The CMI team says, “In this launch webinar, we’ll introduce Insight Playbooks and show how deliberately lightweight plays help teams generate signal-rich insight, align stakeholders, and act with confidence.

We’ll cover:

  • The high-pressure decisions Playbooks are built for — launches, disruption, strategic validation

  • Early plays like Own the Shelf, Align the Room, and Messages to Convert

  • How teams share stakeholder-ready evidence that drives alignment and action

  • How to be ready for big decisions with a system of proven plays“.

Insight Playbooks 2026: Research Plays to Accelerate Strategic Decisions

Content Marketing Institute