Generative Engine Optimization (GEO) focuses on optimizing content so it is discoverable, cited, and recommended by AI-driven search and generative platforms. By aligning marketing strategies with how AI engines interpret intent and authority, brands can increase visibility, credibility, and digital reach beyond traditional SEO.

Search Engine Land has published a new guide, ‘Generative engine optimization (GEO): How to win AI mentions’.

Leigh McKenzie says, “ChatGPT reaches over 800 million weekly users. Google’s Gemini app has surpassed 750 million monthly users. And AI Overviews are appearing in at least 16% of all searches (significantly higher for comparison and high-intent queries).

The question isn’t whether AI is changing discovery. It’s whether your brand is showing up when it happens.

So GEO is real. But is it stable enough to invest in seriously?

That’s a fair question.

When we tracked 2,500 prompts across Google AI Mode and ChatGPT through the Semrush AI Visibility Index, the first thing we noticed was volatility.

Between 40 and 60% of cited sources change from month to month.

But underneath the variances, patterns emerged.”

Generative engine optimization (GEO): How to win AI mentions

Search Engine Land