Copywriting in 2026 is driven by AI-assisted insights, voice search optimization, and hyper-personalized messaging tailored to micro-audiences. Successful copywriters blend data analytics with emotional intelligence to create authentic, value-driven content that stands out in an automated digital landscape.

The latest Ahrefs Podcast episode is titled ‘World’s Top Copywriter Says We Have 2 Years Left’ featuring Neville Medhora.

Here’s what you’ll learn in this episode:

  • The 3 levels of copywriting (and who is safe)
  • Why companies are regretting “All-AI” content
  • The death of “How-To” blogs (and what replaces them)
  • Neville’s “Voice Ramble” workflow for rapid writing
  • Why “Prompt Engineering” is a waste of time
  • Generating custom GIFs with Grok.

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