Marketing after AI is defined by hyper-personalization, predictive insights, and automation at scale, where data-driven systems anticipate customer needs before they are expressed. Success now depends less on volume of content and more on strategic creativity, ethical data use, and human differentiation in an AI-saturated landscape.

Content Marketing Institute is hosting a webinar, ‘Marketing After AI: How Content Health Determines Who Wins in 2026’ on Wednesday, February 18, 2026, at 2.00 pm EST.

The CMI team says, “As AI becomes the primary interpreter of brand content, traditional marketing metrics and workflows are breaking down. Success in 2026 will depend on content health – the clarity, structure, accuracy, and consistency of your content across every surface where decisions are formed.

In this session, we’ll explore why content health is becoming the non-negotiable KPI for modern marketing teams, how the marketer’s role is shifting from content creator to high-impact curator, and what it takes to reduce crippling content debt before it undermines visibility and trust. You’ll leave with a practical 90-day action plan to restructure content as an enterprise asset, built to perform in an AI-driven discovery landscape.

This webinar is a temperature check for marketing teams navigating zero-click reality, and a framework for staying visible, effective, and credible, even when clicks disappear“.

Marketing After AI: How Content Health Determines Who Wins in 2026

Content Marketing Institute