Bookstagram is a vibrant community on Instagram where readers share book reviews, recommendations, aesthetic photos, and literary discussions. It has become a powerful space for influencing reading trends, promoting authors, and building engaged reader communities worldwide.

Content Marketing Institute contributor Ahley Baker has published an article explaining how Bookstagram creates obsession and what businesses can learn from it.

She says, “Bookstagram isn’t successful because of the books. People don’t come for recommendations. They come to connect with people who feel the same way they do. They aren’t just consuming content; they’re connecting through it. And that’s something brands, especially B2B brands, struggle to achieve. 

I joined Bookstagram with no brand strategy, no follower goals, and no pressure to perform. I did it just for myself, and I broke every rule I ever followed in my marketing career:

  • Post consistently.

  • Keep it short.

  • Say it with polish.

  • Stay on brand.

These rules aren’t wrong, but they prioritize format over feeling. And when everyone’s inundated with content, emotion wins every time. 

Audiences won’t engage with sterile content. They will engage when you break format and go for feeling. People reward honesty, not polish, community, not choreography. They show up for personality.”

How Bookstagram Creates Obsession — and What Your Brand Can Steal From It

Content Marketing Institute