The fragmented customer journey refers to the way modern consumers interact with brands across multiple platforms—websites, social media, email, apps, and offline touchpoints—before making a decision. This scattered path makes it harder for marketers to track behavior and deliver consistent, personalized experiences at every stage.

Adweek is hosting a webinar, ‘Connecting the Fragmented Customer Journey’ on Tuesday, March 10, 2026 at 1.00 pm ET.

The Adweek team says, “In this webinar, we’ll break down how leading marketers are maintaining a unified view of customers across every touchpoint—and turn disconnected interactions into orchestrated experiences across paid and owned channels.

Key Takeaways:

– Why customer experience and the path to purchase must be at the center of marketing strategy

– How identity resolution enables a unified customer view in a fragmented ecosystem

– Which tools—like CDPs and data clean rooms—help connect data across channels

– How integrated tech supports personalized, relevant campaigns across paid and owned media”.

Connecting the Fragmented Customer Journey

Adweek