Writing effectively for online audiences is essential to capture short attention spans, communicate value quickly, and guide readers toward action. Clear, concise, and scannable content improves engagement, trust, and conversion across digital platforms.

Digital Marketing Institute is hosting a webinar, ‘How to Write Effectively for Online Audiences in 2026’ on Wednesday, February 18, 2026.

The MarTech team says, “Writing for the web in 2026 means understanding how people actually consume content: in seconds, on mobile, and across multiple platforms.

In this free webinar, Lorraine covers how to craft compelling written content in an AI-saturated landscape that cuts through the noise and connects with today’s online audiences, whether they’re scrolling social feeds or browsing websites.

Who should attend this webinar?

Anyone who crafts written content online, whether for social media, websites, or beyond.

Agenda
  • How People Consume Content in 2026
  • Human Content vs AI Content
  • Interactive exercise: Spotting AI vs human-written copy
  • Writing for Social Media
  • Writing for Websites
  • The Copywriting Process
  • Driving Engagement and Conversion”.

How to Write Effectively for Online Audiences in 2026

Digital Marketing Institute